The Rolls-Royce 103EX, also known as the Vision Next 100, is not just a car but a glimpse into the future of luxury mobility. Unveiled in 2016 to celebrate BMW Group’s centenary, it redefines what a vehicle can be, blending Rolls-Royce's iconic craftsmanship with cutting-edge innovation.
Revolutionary Design
At nearly six meters long, the 103EX features a sleek, futuristic design that commands attention. Its smooth, uninterrupted lines and reimagined Pantheon grille mark a departure from conventional car aesthetics. This vehicle is entirely personalized—each 103EX would be uniquely tailored to the owner’s specifications, using a modular platform that allows customization of everything from size to materials.
“Our vision, in its purest form, is to create the automotive equivalent of haute couture. This is the future of luxury mobility.”
Autonomous Driving
The 103EX embraces fully autonomous driving, removing the need for a driver entirely. This isn’t just about technology but about elevating luxury—freeing passengers from the act of driving to focus on their comfort.
Rolls-Royce envisions a future where driving is obsolete, and the journey is seamless.
The steering wheel and driver's seat are replaced by a spacious interior where passengers interact with an AI named Eleanor, a virtual butler that anticipates their needs.
A Grand Sanctuary
Inside, the 103EX is a “Grand Sanctuary,” designed for comfort and relaxation. The interior features silk upholstery, fine wood paneling, and a panoramic glass roof, creating a feeling of space and privacy. The design prioritizes comfort over conventional functionality, allowing passengers to relax, work, or enjoy entertainment during their journey. Without the need for manual driving, the space inside becomes a luxurious retreat.
Sustainability
The 103EX is fully electric, powered by a zero-emissions drivetrain. This aligns with Rolls-Royce’s growing commitment to sustainability, showcasing the brand’s ability to adapt to modern demands without compromising luxury.
A New Era of Mobility
The Rolls-Royce 103EX is a bold concept that imagines the future of luxury travel. Combining autonomous technology, bespoke design, and environmental consciousness, it redefines mobility as not just a mode of transportation but an experience. This concept car represents Rolls-Royce’s vision of the next century, where heritage and innovation come together to shape the future of the brand and luxury itself.
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